Independent thinking. Artist first.
Music industry experience meets analytical thinking. Artist representation and practical advice to help you move forward.
Find your way forward01 / Our expertise
A clear view of where you are, where you want to go and what comes next. From a focused consultation to an ongoing working relationship, we shape our support around your music and ambitions.
Make sense of the moving parts around your music. We help you navigate release planning, distribution, registrations and publishing, and understand how the pieces fit together.
Practical thinking for the stage and the road. Draw on hands-on experience of gigs, touring and artist management to plan your next steps in live music.
Turn information into useful decisions. We bring data analysis and strategic thinking to understanding your audience, shaping your activity and working out where to focus your effort.
02 / How we work
Every artist starts somewhere different. We listen first, work out what matters and bring the right experience to your next step.
Tell us about your music, your plans and what’s getting in the way. Together, we’ll get a clear picture of where you stand.
Identify the priorities and turn them into practical next steps, with support matched to your stage and ambitions.
Put the plan into action. That might mean a focused piece of work, specialist input or ongoing representation.
03 / About 2AR
Founded by Lee Erinmez and Luke Hicks, 2AR brings together music industry knowledge and analytical expertise. We work with a network of industry specialists to help artists find a clearer way forward.
Co-founder / Artist representation
A touring musician, artist manager and music business educator, Lee brings decades of experience across live performance, recording and artist management, alongside his work leading music business education.
More about Lee (opens in a new tab)Co-founder / Data & strategy
A musician at the heart of Black Sky Research and a senior data science consultant and technical delivery lead, Luke combines a lifelong involvement in music with experience turning complex questions into practical plans.
04 / Let’s talk
Every next chapter starts with a conversation.
Tell us about your music and where you’d like to take it. We’ll start there.
hello@2ar.co.uk